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Tour operator SEO is a catalogue problem. People search a specific day trip, a cruise or a pickup town, and the result has to be that experience, with the meeting point, what is included and a way to book. We do this for operators across Greece.
GetYourGuide and similar sites win when your only URL is a list. Each excursion needs duration, the meeting point, what is included, the cancellation terms and a booking path on a stable address.
Guides about the destination are useful when they answer a question asked before booking and then point at the tour page. A copied “top ten” article does not.
Day trips are booked in the guest’s language, often on a phone the same day. Hreflang and translated metadata matter more than adding another thin language.
TouristTrip schema and a Google Business Profile at the departure point give Google and AI answers a single description of the experience. If you also run boat trips, those belong on the boat rental page, not mixed into a walking tour.
Duration, meeting point, what is included, cancellation and a way to book.
TouristTrip or Product schema and FAQs, with a price only where you already show it.
Versions for the markets that book, with hreflang and translated metadata.
Category, photos from the tour and replies to reviews.
Short pages that resolve a pre-booking question and link to the tour.
Clicks and bookings per tour, and what changed that month.
Patterns with a booking in them. The list for your business comes from Search Console and the audit, not from this page.
We do not open a page per village with the same paragraph and a new name. These notes say what is different, and link to the local SEO page for that place.
Caldera cruises and inland tours leave from different points and should not share a page.
A Heraklion departure is a different product from a Chania or Rethymno one.
Day trips from the city run all year, unlike a single-island season.
Same-day boat and island trips are searched in several languages.
Old-town walks and east-coast trips answer different queries.
British and Italian guests search the same tour in different words.
Only projects that already appear on the work pages. No extra numbers.
A family-run Santorini agency based in Fira, offering day tours, cruises and transfers since 2000.
An independent Crete travel guide covering beaches, cities, stays, transport and suggested itineraries.
A Cyclades travel platform bringing island guides, ferry tracking, accommodation and activities into one planning experience.
Marinakis Tours offers private tours, wine experiences, catamaran trips and transfers on Santorini.
Same data, same tool, same account. Only who ships the fix changes.
Connect Google read-only and get the fixes that win the most clicks, ranked and estimated, for every site you manage.
Monthly SEO ranked by what brings customers: technical fixes, content and links, in that order.
Both? Use the App every day and let the team take the heavy work. One account, one source of truth.
Get a quote →AnotherSEOGuru is the SEO and web team at Touristas Technologies. Organic growth, without guarantees nobody can keep.
Every tour you still sell does. A retired itinerary should not keep a page. A live one needs a stable address with the meeting point and what is included.
Only when the page itself shows that price. Markup that disagrees with the visible page is worse than no markup.
The website is the catalogue. SEO keeps each experience aligned with the searches and the languages that book it, and reports which tours earn the clicks.
Boat routes get their own pages. Mixing a skippered cruise into a coach excursion confuses both the guest and the schema.
Send the site. You will see where direct bookings leak before you commit to the work.
Send us your website. You get the issues that cost you customers, what to fix first and a fixed price, in your language.
Connect Google read-only and get the fixes that win the most clicks, ranked and estimated, for every site you manage.
A short audit, and a fixed price if you want the work done.