The This week dashboard
What each part of your home screen means and how to read it.
This week is your home screen. It answers three questions: how is search doing, what changed, and what should you do next.
Search performance
The four tabs show clicks, impressions, CTR and average position for the selected range, with the change against the comparison period. Click a tab (or use the arrow keys) to chart that metric. Dotted markers on the chart are annotations: Google updates and changes you shipped.
Search health and the ranking ladder
Search health is a 0–100 score built from click momentum, CTR against what your positions should earn, how much of your demand ranks in the top 10, and visibility growth. The ranking ladder counts your queries in the top 3, top 10, top 20 and top 100, and how many moved up or down.
This week's fixes
The fixes worth the most clicks right now, ranked by estimated impact. Each one says what to do and why, and can go straight to your task list.
Wins, risks and what people find you for
- Biggest win and At risk highlight the page that gained the most and the one losing the most.
- What changed lists the biggest click swings by query or page, and Explain these changes asks the AI assistant for likely causes.
- What people find you for shows your top queries and pages side by side, with average position and change.
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