iPhone app
Search performance on iPhone
Open any search or page in detail, change dates and compare periods, and read GA4 traffic acquisition.
On this page
The Insights tab holds your reports. Its three segments are Search Console, Analytics and AI evidence. This article covers the first two; AI evidence has its own guide.
Searches, pages, countries and devices
The Search Console segment is the full report: searches, pages, countries and devices, sortable and filterable, with share-of-clicks bars. Use the calendar button to pick Last 7 days up to Last 16 months, or a Custom range, and compare with the Previous period, the Same period last year or nothing.
- Filter with Contains, or switch to Regex for a Search Console regular expression. The app warns you about patterns Google doesn't support, such as lookahead.
- The Search tab (the magnifying glass in the tab bar) finds fixes, searches, pages and tasks for the selected site in one place.
One search in detail
Tap any search or page to open its detail screen.
| Part | What you can do |
|---|---|
| Metric tabs | Switch the chart between Clicks, Impressions, CTR and Position. A dashed line is the previous period; dots mark Google updates. |
| Track rank | Add the search to rank tracking. The same tracked keywords appear on the web. |
| SERP explorer | See the live Google top 10 for this search. See Keywords and rankings. |
| Start content | Open the Content writer with the search copied, ready to paste. |
| Ask the assistant | Open the assistant with a question about this search already filled in. |
| Fixes and pages | Any fix in this week's plan for the search, and the pages that rank for it with their own clicks, CTR and position. |
Traffic acquisition from GA4
The Analytics segment reads your Google Analytics 4 property. Connect Analytics with the same read-only Google access, then tap Link a GA4 property to pair it with this site.
Traffic acquisition groups sessions into Organic search, Paid ads, AI assistants, Direct, Other websites, Social, Email and Other referrals, each with a plain-language explanation. Daily traffic charts sessions over time, and Export CSV saves the rows.
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