iPhone app

Today and this week's fixes

Read the Today tab, act on this week's fixes and measure them in Work.

On this page

Today is the first tab and the iPhone version of the web app's This week screen. It answers three questions in one scroll: how search is doing, what changed and what to do next. The site pill above the tab bar shows which site you're looking at; tap it to switch.

The Today tab on iPhone with a Search health score of 86 of 100, clicks, pages up and fixes, and the search performance cards
Today: the Search health ring, headline numbers and the four Search performance cards against the previous 28 days.
The Ranking ladder on iPhone with Top 3, Top 10, Top 20 and Top 100 tiles and a Needs attention list
Further down: the Ranking ladder and Needs attention.

What's on the screen

SectionWhat it tells you
Search healthOne 0–100 score from your Search Console query rows: click momentum, CTR vs expected, top-10 reach and visibility growth. Tap it for How the score is built.
Clicks, Pages up, FixesThe period's clicks, how many pages gained and how many fixes are waiting.
Search performanceClicks, impressions, CTR and average position against the previous 28 days.
Do these firstThe fixes worth the most clicks right now, with Add to Tasks and Ask.
Biggest win and At riskThe page that gained the most and the one losing the most.
Ranking ladderHow many searches rank in the top 3, 10, 20 and 100, and how many moved up or down. Tap a tile to see the searches that entered or left that band.
Needs attentionDrops, decaying pages and Google updates. See all opens Alerts.
Top moversThe searches that gained or lost the most clicks.
Note:The line under the score says which dates you're seeing, for example Data through Oct 10. Search Console reports with a delay of about two days. Tap the i for the reporting period, the comparison period and when the data was last refreshed.

Turn a fix into a result

  1. 1

    Add the fix to your tasks

    Tap Add to Tasks on a fix in Do these first, or open Work → Fixes for the full list. Sort by Biggest impact, Least effort or Newest, and filter by kind: striking distance, low CTR, decay, cannibalization or missing content.

  2. 2

    Do the work

    Open the task in Work → Tasks. Ask the assistant how to do it writes the finished text, such as a new title, for that page.

  3. 3

    Mark it shipped

    Tap Mark shipped, pick the day the change went live, what to measure (the page, one search query or the whole site) and how long: 14, 28 or 56 days.

  4. 4

    Read the verdict

    When the window closes, the task moves to Work → Results as Won, Flat or Lost. A win means clicks rose at least 10% and by more than normal day-to-day swings.

Tip:Pull down on Today to refresh. The app uses the same opportunity engine and measuring rules as the web app, so both list the same fixes for the same site. Tasks you add on the phone show up on the web straight away.
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