Competitors, keyword gap and backlinks
See how you compare, what they rank for that you don't and who links to them.
Add up to six competitors to a project. Competitors then shows how big each site is, your share of voice and where they're winning clicks you could get.
The tools
| Tool | What it shows |
|---|---|
| Overview | Keywords, estimated traffic and top-10 rankings for you and each competitor, your share of voice and where you rank. |
| Keyword gap | Keywords competitors rank for and you don't, with volume and their positions. |
| Backlinks | Referring domains for you and each competitor, the anchor text they use, and sites that link to them but not to you. |
| Link building | Prospects and placements to track your outreach. |
| SERP explorer | Any Google results page the way searchers see it: who ranks and which features take the space. |
| Articles | Your competitors' strongest pages and an outline to beat them. |
Note:Competitor numbers are estimates from our data partners, not Search Console data, so they're best for comparing sites with each other.
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