Link Building
Anchor Text
The visible, clickable text in a hyperlink.
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What is Anchor Text
Anchor text is the visible, clickable text of a hyperlink that provides context about the linked page's content. Search engines use anchor text to understand what the destination page is about.
Example
In 'Read our <a href="/guide">complete SEO guide</a>', the anchor text is 'complete SEO guide'.
How to apply it
Use varied, natural anchor text. Mix branded, exact-match, partial-match, and generic anchors. Avoid over-optimized anchor text which looks manipulative.
Tip:An unnatural anchor text profile (too many exact-match keywords) is a red flag for Google's spam algorithms.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
Related terms
BacklinkA link from one website to another, signaling trust and authority.Internal LinkingHyperlinks connecting pages within the same website.
Related resources
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