Advanced Concepts
YMYL (Your Money Your Life)
Topics that can significantly impact users' health, finances, or safety.
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What is YMYL (Your Money Your Life)
YMYL (Your Money Your Life) refers to topics that could significantly impact a person's health, financial stability, safety, or wellbeing. Google holds YMYL content to higher quality standards and E-E-A-T requirements.
Example
Medical advice, financial planning, legal information, news about current events, and safety-related content are all YMYL topics.
How to apply it
Ensure content is created/reviewed by experts, cite authoritative sources, display credentials, maintain accuracy, update regularly, build author reputation.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
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