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Local SEO

Geo-Targeting

Delivering content or results based on a user's geographic location.

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What is Geo-Targeting

Geo-targeting is the practice of delivering different content, ads, or search results to users based on their geographic location. In SEO, it involves optimizing for specific locations and ensuring search engines understand your target areas.

Example

A national pizza chain showing different locations and menus based on whether you're searching from New York or Los Angeles.

How to apply it

Use hreflang for international targeting, create location-specific landing pages, implement LocalBusiness schema, set geographic target in GSC (if applicable).

Tip:For multi-location businesses, don't create thin doorway pages. Each location page should have unique, valuable content about that specific location.

Track it in GSC Boost

GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.

Related terms

Local KeywordsSearch terms that include geographic modifiers or imply local intent.HreflangHTML attribute that specifies language and regional targeting for international pages.

Related resources

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