Content Strategy
Content Gap Analysis
Identifying topics competitors cover that you don't.
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What is Content Gap Analysis
Content gap analysis is the process of comparing your content to competitors' to identify topics, keywords, or questions they cover that you're missing. It reveals opportunities to capture traffic and serve your audience better.
Example
Competitor ranks for 'running in rain' and 'running at night'. You have no content on these topics = content gaps.
How to apply it
Analyze competitor keywords you don't rank for, check PAA boxes for missed questions, survey customers about unanswered needs, use content gap tools.
Tip:Not every gap needs filling. Prioritize gaps that align with your business goals and have reasonable search volume. Quality > quantity.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
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