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On-Page SEO

Meta Description

HTML attribute providing a brief summary of page content for search results.

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What is Meta Description

A meta description is an HTML attribute that provides a concise summary of a web page's content. While not a direct ranking factor, it significantly impacts click-through rates as it appears as the snippet text under the title in search results.

Example

<meta name="description" content="Compare the top 10 running shoes of 2026. Expert reviews, price comparisons, and buying tips to help you find your perfect pair.">

How to apply it

Write 150-160 characters, include primary keyword naturally, add a call-to-action, make it unique per page, and match search intent.

Tip:If Google rewrites your meta description, it means the original didn't match user intent well enough.

Track it in GSC Boost

GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.

Related terms

Title TagHTML element specifying a page's title for search results and browser tabs.CTR (Click-Through Rate)The percentage of impressions that resulted in clicks.SERP (Search Engine Results Page)The page displayed by search engines in response to a query.

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