On-Page SEO
Internal Linking
Hyperlinks connecting pages within the same website.
On this page
What is Internal Linking
Internal linking is the practice of creating hyperlinks between pages on the same domain. It distributes page authority, helps users navigate, and enables search engines to discover and understand site structure and content relationships.
Example
A blog post about 'running techniques' links to your 'best running shoes' guide using descriptive anchor text.
How to apply it
Use descriptive anchor text, link from high-authority pages to important pages, create topic clusters, add contextual links within content, maintain a shallow site architecture.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
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