Keyword Research

Seed Keywords

Starting keywords used to generate broader keyword lists.

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What is Seed Keywords

Seed keywords are the foundational terms that represent your core topics, products, or services. They serve as starting points for keyword research, from which you expand to find related terms, long-tail variations, and question-based queries.

Example

For a running shoe store: seed keywords might be 'running shoes', 'athletic footwear', 'trail running'

How to apply it

Brainstorm core topics, check competitor home/category pages, use GSC data for existing queries, think about how customers describe your products/services.

Tip:Don't overthink seed keywords. Start broad and let research tools reveal the opportunities. The goal is to discover keywords you didn't think of.

Track it in GSC Boost

GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.

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