On-Page SEO
Image Alt Text
Descriptive text attribute for images that helps search engines and screen readers.
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What is Image Alt Text
Alt text (alternative text) is an HTML attribute that describes the contents of an image. It serves three purposes: accessibility for visually impaired users, context for search engines, and fallback text when images fail to load.
Example
<img src="nike-air-max.jpg" alt="Nike Air Max 2026 running shoes in black and white colorway">
How to apply it
Be descriptive and specific, include relevant keywords naturally, keep it under 125 characters, don't start with 'image of' or 'picture of'.
Tip:Decorative images can use empty alt attributes (alt=""). Don't describe images that don't add informational value.
Track it in GSC Boost
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