Content Strategy
Content Freshness
How recently content was published or updated.
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What is Content Freshness
Content freshness refers to how current your content is. For some queries (news, trending topics, 'best of [year]'), Google prefers fresh content. Updating existing content can boost rankings by signaling relevance.
Example
Updating your 'Best Running Shoes' post from 2024 data to 2026 data and changing the title can restore lost rankings.
How to apply it
Update content with new information regularly, change last-modified dates only with substantial updates, add current year to titles where relevant, publish timely content for trending topics.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
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