Link Building
Nofollow Link
A link with an attribute telling search engines not to pass ranking value.
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What is Nofollow Link
A nofollow link includes the rel='nofollow' attribute, which tells search engines not to follow the link or pass link equity. Commonly used for paid links, user-generated content, and untrusted sources.
Example
<a href="https://example.com" rel="nofollow">Sponsored Link</a>
How to apply it
Use nofollow for: paid/sponsored links, user-generated content (comments, forums), affiliate links, and any links you don't want to vouch for.
Tip:Google treats nofollow as a 'hint' rather than a directive. They may choose to follow and count nofollow links if deemed valuable.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
Related terms
Dofollow LinkA link that passes SEO value and authority to the destination page.BacklinkA link from one website to another, signaling trust and authority.
Related resources
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