Local SEO
NAP (Name, Address, Phone)
Business contact information that must be consistent across the web.
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What is NAP (Name, Address, Phone)
NAP stands for Name, Address, and Phone number - the critical business information that should be consistent across your website, Google Business Profile, directories, and all online mentions. Inconsistency confuses search engines and hurts local rankings.
Example
If your GBP says '123 Main St' but your website says '123 Main Street, Suite 100', that's NAP inconsistency.
How to apply it
Audit all citations for consistency, use the exact same format everywhere, include NAP in website footer, use LocalBusiness schema, fix variations promptly.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
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