Technical SEO
HTTPS
Secure version of HTTP that encrypts data between browser and server.
On this page
What is HTTPS
HTTPS (Hypertext Transfer Protocol Secure) encrypts data transmitted between a user's browser and your web server. It's a confirmed Google ranking factor and essential for user trust, especially for sites handling sensitive information.
Example
https://www.example.com (secure) vs http://www.example.com (not secure)
How to apply it
Get an SSL certificate (free via Let's Encrypt), redirect all HTTP to HTTPS, update internal links, update sitemap and canonical tags, check for mixed content.
Tip:After migrating to HTTPS, monitor GSC for both versions for a few months to catch any issues.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
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