Link Building
Dofollow Link
A link that passes SEO value and authority to the destination page.
On this page
What is Dofollow Link
A dofollow link is a hyperlink that allows search engine crawlers to follow it and pass link equity (ranking value) to the linked page. By default, all links are dofollow unless specified otherwise.
Example
A standard HTML link: <a href="https://example.com">Link Text</a> (dofollow by default)
How to apply it
Prioritize earning dofollow links from authoritative sites, but maintain a natural link profile that includes nofollow links too (from social media, forums, etc.).
Tip:A healthy backlink profile has a mix of dofollow and nofollow links. 100% dofollow looks unnatural.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
Related terms
Nofollow LinkA link with an attribute telling search engines not to pass ranking value.Link Equity (Link Juice)The ranking value passed from one page to another through hyperlinks.BacklinkA link from one website to another, signaling trust and authority.
Related resources
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