Content Strategy
Content Decay
The gradual decline in organic traffic and rankings of older content.
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What is Content Decay
Content decay occurs when previously high-performing content gradually loses rankings and traffic over time. This happens as content becomes outdated, competitors publish better content, or user needs evolve.
Example
A 'Best Tools 2024' article that ranked #1 now ranks #15 because it's outdated and competitors have 2026 versions.
How to apply it
Monitor traffic trends per page, identify decaying content before it's too late, update with current information, refresh titles with current year, add new sections, improve comprehensiveness.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
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