Keyword Research
Keywords
Words or phrases users type into search engines to find information.
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What is Keywords
Keywords are the terms and phrases that users enter into search engines when looking for information, products, or services. They form the foundation of SEO strategy, connecting user intent with your content.
Example
'best running shoes for beginners', 'how to train for a marathon', 'Nike Air Max reviews'
How to apply it
Start with seed keywords, expand using research tools, analyze competitor keywords, consider search intent, and organize into topic clusters.
Tip:Don't just chase high-volume keywords. Focus on keywords that match your content's purpose and your audience's needs.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
Related terms
Long-tail KeywordsLonger, more specific keyword phrases with lower volume but higher intent.Search IntentThe underlying goal a user has when typing a search query.Keyword DifficultyA metric estimating how hard it is to rank for a specific keyword.Search VolumeThe number of times a keyword is searched in a given timeframe.
Related resources
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