Content Strategy
Evergreen Content
Content that remains relevant and valuable long after publication.
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What is Evergreen Content
Evergreen content is content that stays relevant over time, continually attracting traffic without becoming dated. It covers timeless topics that maintain consistent search interest, unlike news or trend-based content.
Example
'How to tie a tie' (evergreen) vs 'Best phones of 2023' (not evergreen). The first will be relevant for decades; the second is already outdated.
How to apply it
Target timeless topics, avoid date-specific references unless necessary, write comprehensively, plan regular updates, focus on fundamental concepts and how-to guides.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
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