Content Strategy
E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness - Google's content quality guidelines.
On this page
What is E-E-A-T
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's framework for evaluating content quality. It's especially important for YMYL (Your Money Your Life) topics. The extra E for Experience was added in 2022.
Example
A medical article written by a licensed doctor (expertise) who has treated patients (experience) for a respected hospital (authority) with cited sources (trust).
How to apply it
Display author credentials, link to authoritative sources, show real experience, get mentions/links from authorities, use HTTPS, display contact info, update content regularly.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
Related terms
Related resources
Was this page helpful?