Tools & Platforms
Search Operators
Special commands to refine and filter search queries.
On this page
What is Search Operators
Search operators are special characters and commands used to refine search queries. They're invaluable for SEO research, competitive analysis, finding backlink opportunities, and auditing indexed pages.
Example
site:example.com (all indexed pages), intitle:"keyword" (pages with keyword in title), -keyword (exclude results), link:example.com (who links to you)
How to apply it
Use site: to audit indexing, intitle:/inurl: for competitive research, related: for finding similar sites, cache: to see Google's version.
Tip:Combine operators for powerful queries: site:competitor.com intitle:"guest post" finds guest post opportunities on competitor sites.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
Related terms
IndexingThe process of storing and organizing crawled pages in search engine databases.SERP (Search Engine Results Page)The page displayed by search engines in response to a query.
Related resources
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