On-Page SEO
Title Tag
HTML element specifying a page's title for search results and browser tabs.
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What is Title Tag
The title tag is an HTML element that defines the title of a web page. It appears in search engine results as the clickable headline and in browser tabs. Title tags are one of the most important on-page SEO factors.
Example
<title>Best Running Shoes 2026 | Expert Reviews & Buying Guide</title>
How to apply it
Keep titles 50-60 characters, include primary keyword near the beginning, add brand name at the end with a pipe separator, make it compelling to improve CTR.
Tip:Use unique titles for every page. Duplicate titles confuse search engines about which page to rank.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
Related terms
Meta DescriptionHTML attribute providing a brief summary of page content for search results.SERP (Search Engine Results Page)The page displayed by search engines in response to a query.CTR (Click-Through Rate)The percentage of impressions that resulted in clicks.
Related resources
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