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Link Building

Link Equity (Link Juice)

The ranking value passed from one page to another through hyperlinks.

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What is Link Equity (Link Juice)

Link equity (colloquially 'link juice') refers to the value and authority that a hyperlink passes from one page to another. Factors affecting link equity include the linking page's authority, relevance, link placement, and anchor text.

Example

A dofollow link from a high-authority homepage passes more equity than a nofollow link buried in a footer.

How to apply it

Earn links from high-authority pages, ensure links are dofollow, get contextual links (within content), and build relevance between linking and linked pages.

Tip:Links from pages with fewer outbound links pass more equity per link. A page linking to 3 sites passes more per link than one linking to 100.

Track it in GSC Boost

GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.

Related terms

BacklinkA link from one website to another, signaling trust and authority.Dofollow LinkA link that passes SEO value and authority to the destination page.Nofollow LinkA link with an attribute telling search engines not to pass ranking value.

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