Algorithm & Updates
Google Algorithm
The complex system Google uses to rank search results.
On this page
What is Google Algorithm
Google's algorithm is the system of rules and machine learning models that retrieve and rank content from its index. It considers hundreds of factors to deliver the most relevant results for each search query.
Example
When you search 'best pizza', the algorithm evaluates millions of pages for relevance, authority, and user experience to rank results.
How to apply it
Focus on quality content, build authority, ensure technical health, and align with user intent. Don't try to 'game' the algorithm - build for users.
Tip:The algorithm updates constantly. Focus on sustainable SEO practices rather than tactics that exploit temporary loopholes.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
Related terms
Algorithm UpdateChanges Google makes to its ranking systems.SERP (Search Engine Results Page)The page displayed by search engines in response to a query.
Related resources
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