Algorithm & Updates
Spam Update
Updates targeting manipulative and spammy SEO tactics.
On this page
What is Spam Update
Spam updates improve Google's ability to detect and demote websites using manipulative tactics like link spam, cloaking, keyword stuffing, and other violations of search guidelines.
Example
Sites with purchased links, hidden text, or private blog networks dropping from rankings after a spam update.
How to apply it
Avoid link schemes, don't use hidden text, ensure no cloaking, disavow toxic links if you have a penalty, follow Google's spam policies.
Tip:Spam updates can take weeks to fully roll out. If hit, address violations thoroughly rather than making quick fixes.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
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