SERP Features
Image Pack
A row of images appearing in organic search results.
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What is Image Pack
The Image Pack is a horizontal row of images that appears within organic search results for queries where visual content is relevant. Clicking these images takes users to Google Images or directly to the source page.
Example
Searching 'running shoe styles' might show an image pack with photos of different running shoes inline with web results.
How to apply it
Optimize images with descriptive filenames, use relevant alt text, ensure images are high quality, create image-heavy content for visual queries, use image sitemaps.
Tip:Images that appear in the Image Pack often drive significant traffic. Check GSC's 'Image' search type to see which images are performing.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
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