Keyword Research
Long-tail Keywords
Longer, more specific keyword phrases with lower volume but higher intent.
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What is Long-tail Keywords
Long-tail keywords are longer, more specific search phrases (typically 3+ words) that have lower search volume but often higher conversion rates. They represent more specific user intent and face less competition.
Example
'best waterproof running shoes for flat feet' vs the short-tail 'running shoes'
How to apply it
Find long-tail variations using 'People Also Ask', related searches, forums, and keyword tools. Target them in specific content pieces and FAQ sections.
Tip:Long-tail keywords often make up 70% of all searches. They're easier to rank for and convert better because of specific intent.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
Related terms
KeywordsWords or phrases users type into search engines to find information.Search IntentThe underlying goal a user has when typing a search query.Keyword DifficultyA metric estimating how hard it is to rank for a specific keyword.
Related resources
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