Conversion Rate

What is Conversion Rate#

Conversion rate measures the percentage of website visitors who complete a specific goal, such as making a purchase, signing up for a newsletter, or filling out a contact form. It connects SEO traffic to business outcomes.

Example#

1,000 organic visitors, 30 made a purchase = 3% conversion rate. Average e-commerce is 2-3%, B2B lead gen is 2-5%.

How to apply it#

Improve conversion rate by: attracting the right traffic (intent match), optimizing landing pages, improving UX, A/B testing CTAs, building trust with reviews/testimonials.

Track it in GSC Boost#

GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.

Related terms#

Related resources#

• SERP Intent Mapper