Tools & Platforms
Google Analytics 4 (GA4)
Google's free web analytics platform for tracking user behavior.
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What is Google Analytics 4 (GA4)
Google Analytics 4 is Google's analytics platform that tracks website traffic, user behavior, conversions, and more. It uses event-based tracking and machine learning to provide insights about your audience and their journey.
Example
GA4 shows organic traffic drives 60% of your conversions, with users visiting an average of 3 pages before purchasing.
How to apply it
Set up proper conversion tracking, connect with GSC, create custom reports for SEO metrics, use segments to analyze organic traffic separately.
Tip:Link GA4 with GSC to combine behavior data with search performance. This helps identify which rankings actually drive conversions.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
Related terms
Organic TrafficVisitors who arrive at your site from unpaid search engine results.Conversion RateThe percentage of visitors who complete a desired action.
Related resources
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