Link Building
Domain Authority (DA)
A metric predicting a website's ability to rank, based on its backlink profile.
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What is Domain Authority (DA)
Domain Authority is a third-party score that estimates how likely a website is to rank in search results. It's calculated based on the quantity and quality of backlinks, scored from 1-100.
Example
Wikipedia has DA 100, while a new blog might have DA 10-20. Higher DA sites pass more value when linking to you.
How to apply it
Build DA by earning quality backlinks, creating valuable content, and maintaining a clean link profile. Focus on your niche authority rather than raw DA numbers.
Tip:DA is a third-party metric, not a Google ranking factor. Use it comparatively within your niche, not as an absolute target.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
Related terms
BacklinkA link from one website to another, signaling trust and authority.Link Equity (Link Juice)The ranking value passed from one page to another through hyperlinks.
Related resources
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