Keyword Research

Keyword Cannibalization

When multiple pages on your site compete for the same keyword.

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What is Keyword Cannibalization

Keyword cannibalization occurs when multiple pages on the same website target the same or very similar keywords, causing them to compete against each other in search results. This can dilute ranking signals and confuse search engines.

Example

Having '/best-running-shoes' and '/top-running-shoes-2026' both targeting 'best running shoes' causes cannibalization.

How to apply it

Audit your content for overlapping keywords, consolidate similar pages into one comprehensive piece, use canonical tags, or differentiate content focus.

Tip:Use GSC to identify cannibalization: if multiple URLs rank for the same query and swap positions, you likely have cannibalization.

Track it in GSC Boost

GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.

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