Advanced Concepts
Redirect (301/302)
Sending users and search engines from one URL to another.
On this page
What is Redirect (301/302)
Redirects tell browsers and search engines that a page has moved. 301 redirects are permanent (pass full link equity), while 302 redirects are temporary (intended to be short-term, historically passed less equity).
Example
Migrating from HTTP to HTTPS requires 301 redirects: http://example.com/page → https://example.com/page
How to apply it
Use 301 for permanent moves, keep redirect chains under 3 hops, update internal links to point directly to final URLs, monitor for redirect loops.
Tip:After a site migration, keep old redirects in place for at least a year. Removing them too soon can lose accumulated link equity.
Track it in GSC Boost
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Related terms
Site MigrationMoving a website to a new domain, platform, or structure.Link Equity (Link Juice)The ranking value passed from one page to another through hyperlinks.
Related resources
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