Analytics & Metrics
CTR (Click-Through Rate)
The percentage of impressions that resulted in clicks.
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What is CTR (Click-Through Rate)
Click-through rate (CTR) is the ratio of clicks to impressions, expressed as a percentage. It measures how often people who see your listing in search results actually click through to your website.
Example
500 clicks ÷ 10,000 impressions × 100 = 5% CTR. Average CTR for position 1 is ~28%, position 10 is ~2.5%.
How to apply it
Improve CTR by: writing compelling titles with power words, adding numbers/dates, using emotional triggers, testing different meta descriptions, earning rich snippets.
Tip:CTR varies by position. Compare your CTR to expected CTR for your position. If you're underperforming, focus on title/description optimization.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
Related terms
ClicksThe number of times users click on your search result to visit your page.ImpressionsThe number of times your page appeared in search results.Title TagHTML element specifying a page's title for search results and browser tabs.Meta DescriptionHTML attribute providing a brief summary of page content for search results.
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