Structured Data (Schema)

What is Structured Data (Schema)#

Structured data is a standardized format (typically JSON-LD) for providing explicit information about a page's content. It helps search engines understand entities, relationships, and can trigger rich results like stars, FAQs, and product info in SERPs.

Example#

{ "@context": "https://schema.org", "@type": "Article", "headline": "SEO Guide", "author": {"@type": "Person", "name": "John Doe"} }

How to apply it#

Use JSON-LD format, validate with Google's Rich Results Test, implement relevant schema types (Article, Product, FAQ, HowTo), avoid spammy markup.

Track it in GSC Boost#

GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.

Related terms#

Related resources#

• Schema Generator