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SERP Features

Knowledge Panel

An information box appearing on the right side of search results for entities.

On this page

What is Knowledge Panel

A Knowledge Panel is a box that appears in search results containing key facts about entities (people, places, organizations, things). It draws information from Google's Knowledge Graph and various trusted sources.

Example

Searching 'Apple Inc' shows a panel with logo, stock price, CEO, founding date, headquarters, etc.

How to apply it

Claim and verify your Google Business Profile, maintain consistent NAP across the web, build Wikipedia presence (if notable), use Organization schema, cultivate authoritative mentions.

Tip:You can suggest edits to your Knowledge Panel if you're the verified representative of the entity. Look for 'Claim this knowledge panel' at the bottom.

Track it in GSC Boost

GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.

Related terms

Entity SEOOptimization focused on entities (people, places, things) rather than keywords.Google Business Profile (GBP)Free Google tool for managing your business's appearance in search and maps.

Related resources

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