Analytics & Metrics
Impressions
The number of times your page appeared in search results.
On this page
What is Impressions
Impressions count how many times any URL from your site appeared in search results viewed by a user. An impression is counted when your URL appears in search results, whether or not the user scrolls to see it.
Example
If your page shows on page 1 for 'running shoes' and that query is searched 10,000 times, you could get up to 10,000 impressions.
How to apply it
Increase impressions by targeting more keywords, improving rankings for existing keywords, expanding to new content topics, and fixing indexing issues.
Tip:High impressions with low clicks? Your rankings might be lower positions (7-10) or your titles aren't compelling. Low impressions but you're indexed? You might need more content or better keyword targeting.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
Related terms
ClicksThe number of times users click on your search result to visit your page.CTR (Click-Through Rate)The percentage of impressions that resulted in clicks.Average PositionThe average ranking position of your page for a query in search results.
Related resources
Was this page helpful?