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Keyword Research

Search Intent

The underlying goal a user has when typing a search query.

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What is Search Intent

Search intent (also called user intent or query intent) refers to the purpose behind a search query. Understanding intent is crucial for creating content that satisfies users and ranks well. The four main types are informational, navigational, commercial, and transactional.

Example

Informational: 'how to tie running shoes'. Transactional: 'buy Nike Air Max'. Commercial: 'best running shoes 2026'. Navigational: 'Nike official site'

How to apply it

Analyze the current SERP to understand what Google thinks the intent is. Match your content format (guide, product page, comparison, etc.) to the intent.

Tip:If your content doesn't match search intent, you won't rank - no matter how good it is. Always check the SERP before creating content.

Track it in GSC Boost

GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.

Related terms

KeywordsWords or phrases users type into search engines to find information.Content OptimizationThe process of improving content to rank better and satisfy user intent.

Related resources

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