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Local SEO

Local Citations

Online mentions of your business name, address, and phone number.

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What is Local Citations

Local citations are online references to your business's NAP information on websites, directories, apps, and social platforms. They help search engines verify your business exists and is legitimate, impacting local search rankings.

Example

Listings on Yelp, Yellow Pages, Facebook, industry directories, local chamber of commerce - each is a citation.

How to apply it

Submit to major directories first (Yelp, Facebook, Apple Maps, Bing Places), then industry-specific directories, ensure consistency, remove duplicates, fix incorrect listings.

Tip:Quality over quantity. Citations from authoritative, relevant sources matter more than hundreds from low-quality directories.

Track it in GSC Boost

GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.

Related terms

NAP (Name, Address, Phone)Business contact information that must be consistent across the web.Google Business Profile (GBP)Free Google tool for managing your business's appearance in search and maps.

Related resources

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