SERP Features
Local Pack
A map with 3 local business listings appearing for location-based searches.
On this page
What is Local Pack
The Local Pack (also called Map Pack or 3-Pack) is a SERP feature displaying a map and three local business listings for queries with local intent. It appears prominently and is crucial for local businesses.
Example
Searching 'coffee shops near me' shows a map with 3 nearby coffee shops, their ratings, hours, and directions.
How to apply it
Optimize Google Business Profile, ensure NAP consistency, build local citations, get reviews, use local keywords, add location pages, embed Google Maps.
Tip:Proximity is a major factor, but you can compete with businesses closer to the searcher by having better reviews, more complete profile, and stronger local signals.
Track it in GSC Boost
GSC Boost reads your Search Console data and tells you what to fix first, with the clicks each fix is likely to bring. Start with the guide or sign up free.
Related terms
Google Business Profile (GBP)Free Google tool for managing your business's appearance in search and maps.NAP (Name, Address, Phone)Business contact information that must be consistent across the web.
Related resources
Was this page helpful?