Content Strategy
Topic Clusters
A content organization strategy linking related articles around a pillar page.
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What is Topic Clusters
Topic clusters are a content architecture strategy where a comprehensive pillar page covers a broad topic, and multiple cluster pages cover related subtopics in depth. All cluster pages link to the pillar and vice versa, creating a semantic relationship.
Example
Pillar: 'Complete Guide to Running' → Clusters: 'Running Shoes', 'Training Plans', 'Nutrition for Runners', 'Injury Prevention'
How to apply it
Identify core topics for pillar pages, create detailed cluster content for subtopics, use consistent internal linking structure, ensure anchor text reflects topic relationships.
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